Following the website replatforming, we developed an integrated SEO recovery strategy to restore organic visibility and strengthen the brand’s presence across traditional and AI-driven search. Technical SEO, content optimisation and GEO worked together to rebuild Non-Brand performance and create a stronger foundation for sustainable organic growth.
Brand visibility remained strong throughout the replatforming, confirming continued demand and recognition for Alviero Martini 1ª Classe in organic search.
Non-Brand visibility recovered significantly after the SEO intervention, with stronger rankings, higher CTR and growing organic traffic from users searching beyond the brand name.
DataRank is a Swiss digital boutique helping businesses grow through AI visibility, technical SEO and high-performance websites.
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